Victoria Beckham Continues To Expand Her Eponymous Beauty Brand

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I don’t cognize astir you, but astir celebrity-owned brands annoy me—especially erstwhile nan products are sub-par. But sometimes I americium pleasantly amazed arsenic successful nan lawsuit pinch Victoria Beckham Beauty, which conscionable precocious expanded into fragrance pinch 3 seductive caller scents inspired by successful her narration pinch David.

Victoria Beckham Beauty

Courtesy of Victoria Beckham Beauty

I became alert of Victoria Beckham’s eponymous clean, luxury beauty marque astir its inception backmost successful 2016. I was intrigued but I stood connected nan sidelines and stuck pinch my tried-and-true products. However, aft precocious being introduced to nan marque and trying respective products out, I was thoroughly impressed pinch some nan colour options and immoderate of nan unsocial formulations, for illustration nan mascara, which coats nan lashes successful a measurement that it looks for illustration you are wearing high-quality mendacious lashes.

“When I decided to motorboat my marque independently, nan guiding rule was and still is, to create products I cannot find. To make that happen, we obsess complete each detail, not conscionable nan merchandise category, shade, aliases packaging, but moreover to nan size of nan applicator,” Beckham tells me. “A caller illustration of this was our Contour Stylus launch this year, not only did we spell backmost and distant connected nan cleanable shades to contour nan face, but besides really bladed nan applicator is connected this product, this was nan main constituent that press, and our customers picked up connected pinch this launch, arsenic truthful considered erstwhile compared to different contour products.”

I was funny what benignant of acquisition Beckham had erstwhile she launched her brand—especially erstwhile nan sentiment I person astir celebrity-owned brands is commonly shared.

Victoria Beckham Beauty

Courtesy of Victoria Beckham Beauty

“I’ve been welcomed by nan beauty manufacture since time one. I americium very hands connected pinch some manner and beauty and I deliberation that truth is felt and respected by some nan manufacture and nan consumer,” she responds. Beckham’s latest fragrance motorboat was a travel she started 8 years ago. “It’s been a labour of emotion - each measurement from uncovering what chapters of nan communicative I want to share, to nan scents, to nan run and now nan regular motorboat decisions. I attraction profoundly and that intends I americium engaged successful moreover nan smallest item including each station connected societal media. I emotion what I do and person unthinkable teams to support my imagination for beauty and fashion. Being an independent marque (vs a license) intends I consciousness very engaged by knowing each of nan ins and outs of nan business, and it includes being progressive successful moreover nan little glamorous aspects.”

“The first point to statement is that Victoria is simply a Creative Director who has a very clear vision, from a precocious level, and is besides consenting to prosecute into nan specifications of execution. To me, this amounts to existent integrity; she is invested successful producing thing typical successful a cluttered market,” adds Katia Beauchamp, CEO of Victoria Beckham Beauty. “While she is patient successful her viewpoints from merchandise improvement to trading campaigns, this besides comes pinch her being a awesome listener, who has a hunger to learn. She is simply a squad subordinate and wants to situation herself pinch a squad who stock ideas.”

Victoria Beckham Beauty

Courtes of Victoria Beckham Beauty

Not compromising is what Beckham tells maine is nan main differentiator erstwhile compared to different luxury beauty brands. “We do not person 100’s of products, we are looking to motorboat products that consciousness caller and different successful a cluttered market, and we are committed to uncovering nan cleanest formulas whilst ensuring location is nary discuss to nan capacity of nan product,” Beckham explains. “If a merchandise is not fantabulous by my standard, we do not motorboat it. We judge customers merit that level of excellence. You tin spot that successful really we’ve expanded our offering; increasing steady, while not rushing to saturate nan market. We purpose to bring expertise and a clear constituent of position erstwhile we launch.”

The brand’s waterproof Satin Kajal Liner that comes successful a assortment of finishes including shimmer, matte, and jewel is nan cleanable illustration of this, considering it is thought to beryllium 1 of nan champion eyeliners successful nan market. “I usage this merchandise each azygous day, and we designed it to connection versatility successful position of wearing it successful a precise line, successful a smoked-out look, aliases a mix. We’ve besides utilized our beardown estimation to play pinch colour wrong this merchandise category. I emotion beardown colors, done successful nan correct way, and that sentiment has really resonated. Most of our customers person much than one, and interestingly achromatic is not our champion seller.”

Victoria Beckham Beauty

Courtesy of Victoria Beckham Beauty

I emotion Victoria Beckham Beauty’s full oculus collection, which I deliberation is nan stand-out category. “We are successful specified an breathtaking clip for nan marque wherever location are respective products we’ve not yet launched,” responds Beckham erstwhile I inquire her what group tin expect next. “Yes, we person much successful nan works, nevertheless nan contiguous attraction is to person nan champion offering successful oculus wherever we spot breathtaking momentum from our Satin Kajal Liner, Future Lash, Lid Lustre,Smoky Eye Bricks and this twelvemonth nan launches of EyeWear, BabyBlade and Vast Lash Mascara.”

“One of nan astir important learnings successful my profession is to understand and ain my individual talent truthful intimately I besides cognize what talent nan marque will request successful bid to recognize our ambitions,” Beckham tells maine erstwhile I inquire astir nan biggest instruction she has learned stepping into nan beauty industry. “My purpose is to make nan squad assured successful their domiciled by respecting their publication and showing that we complement each different arsenic a team. I americium learning a batch astir what it intends to build a modern luxury location of manner and beauty. The world has changed; nan rules person changed. From knowing what inspires my organization online to reasoning astir distribution and wherever you find our products successful nan world, location is simply a batch to see astir balancing nan contiguous opportunities pinch nan semipermanent ambition.”

I americium gladsome I tried retired respective Victoria Beckham Beauty products. While I won’t deviate from immoderate of my favourite beauty products from different brands, Victoria Beckham Beauty’s oculus postulation and each 3 caller fragrances person earned a spot successful my recently minted staples.


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