Topgolf Acquires BigShots Golf In Expanding Off-Course Dominion

Topgolf Callaway Brands has acquired nan BigShots Golf business, further strengthening its activity position successful nan increasing play intermezo category.

Topgolf paid astir $29 cardinal to get 4 existing BigShots venues successful nan U.S. arsenic good arsenic imaginable improvement authorities for different locations.

BigShots had been controlled by Invited Inc., nan largest proprietor and usability of backstage play clubs successful nan U.S., and nan woody besides includes a preferred vendor statement successful which Callaway products and merchandise will beryllium featured astatine Invited’s much than 140 play and state clubs.

“We are fundamentally purchasing an further off-course venue and nan royalty watercourse from 3 franchise venues, including nan action to person those to Toptracer exertion successful nan adjacent future,” said Topgolf Callaway Brands President and CEO Chip Brewer, “As good arsenic further building retired and strengthening our early venue pipeline and increasing our business pinch an important play instrumentality and apparel partner, Invited — each for nan value of astir 1 Topgolf venue.”

Topgolf is nan established leader successful nan play intermezo space, pinch much than 80 large-scale venues and counting successful nan U.S., independent of its Toptracer scope exertion astatine hundreds of standalone ranges and green-grass play facilities. The costs to unfastened 1 three-level, 102-bay Topgolf location varies, but typically ranges betwixt $20 cardinal and $30 million.

Off-course forms of play proceed to summation fame moreover pinch nan surges successful engagement and information wrong nan accepted game. Nearly 28 cardinal Americans played off-course forms of play past year, according to nan National Golf Foundation, a full that surpassed nan number of on-course golfers for nan first clip successful history.