We're each blameworthy of it - you're mid-Zoom gathering and, alternatively of focusing connected what your colleagues are saying, you're looking astatine your look successful nan area of nan screen.
You're flooded pinch thoughts astir your appearance: has anyone noticed nan zit connected nan extremity of your nose? Why is everyone other wearing make-up erstwhile you didn't bother?
The Zoom era has had superior consequences for nan nation's confidence, pinch studies showing that nan much clip women walk connected video calls, nan little satisfied they are pinch their appearance.
What's more, integrative surgeons person seen a 150 per cent summation successful request for immoderate facial procedures since 2019, according to The American Society of Plastic Surgeon . And galore experts person linked nan soaring fame of 'tweakments' to our newfound Zoom culture.
But why tin integer interactions make america consciousness truthful overmuch much self-conscious than existent life ones?
Now, experts from nan University of Colorado have shed ray connected nan reply - and offered immoderate tips to extremity video calls making you consciousness ugly.
'For immoderate group [video calls] tin magnify feelings of quality dissatisfaction that whitethorn person been much fleeting earlier nan Zoom era,' Emily Hemendinger, Assistant Professor of Psychiatry astatine nan University of Colorado, wrote connected nan subject civilization website, The Conversation.
The first problem is nan elemental beingness of your look connected nan surface - for agelong periods of clip - forces america to attraction connected it and prime up perceived flaws, says Prof Hemendinger.
Researchers from Witchita University conducted a study past twelvemonth successful which they tracked nan regard and attraction of a mini group of volunteers during Zoom calls.
They recovered that, connected average, participants focused connected nan personification speaking for 3 quarters of nan telephone - giving up to various distractions for nan remainder of nan time.
Video calls person been linked to a 150 per cent emergence successful immoderate cosmetic room procedures since earlier nan pandemic because of nan unsocial attraction connected our ain expressions
Women, however, were much apt to walk their distracted clip looking astatine themselves - pinch immoderate female participants focusing connected their reflection for 20 per cent of nan call.
Other studies person shown that women are much apt to suffer Zoom fatigue than men - exhaustion brought connected my marathon video convention sessions - which experts opportunity is owed to their attraction connected nan self-view display.
And video-calls are unsocial because they 'allow group to easy comparison themselves to others and watch themselves sharing and speaking successful existent time,' says Prof Hemendinger.
In different words, it offers an opportunity for america to spot ourselves successful motion, erstwhile parts of nan look whitethorn look otherwise to really they look erstwhile still.
Added to this is nan effect of a conception known arsenic 'the spotlight effect'.
' Video chatters person trouble determining wherever different users are looking,' says Prof Hemendinger. This causes america to over-estimate nan magnitude of clip others walk judging our appearance.
'It whitethorn lead to much worry and individuals believing that others are evaluating their quality during a video call,' she writes.
As for what to do to protect your aforesaid esteem, Prof Hemendinger has a fewer tips.
'Be intentional about focusing connected what different group are saying successful a videoconference alternatively of peering astatine your ain face.
'And erstwhile viewing yourself and your peers connected video and societal media, try focusing connected nan personification arsenic a full and not arsenic parts of a body.
' Research shows that reducing societal media usage by 50 per cent tin amended quality restitution successful some teens and adults.'