Scooter Braun retiring from music management after losing Ariana Grande, Justin Bieber as clients

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Scooter Braun is saying goodbye to his profession successful euphony management.

The 42-year-old announced connected Instagram Monday that aft 23 years he’s retiring from euphony guidance but is keeping his position arsenic CEO of HYBE America, nan South Korean intermezo corp down K-pop megastars BTS.

This comes aft Braun parted ways pinch immoderate of his biggest clients including Justin Bieber, Ariana Grande and Demi Lovato past year.

Scooter Braun and Justin Bieber. Getty Images for YouTube Originals

“After 23 years this section arsenic a euphony head has travel to an end,” Braun wrote. “It’s a unusual emotion because I deliberation I person wanted this for a while, but I was genuinely acrophobic to reply nan mobility ‘Who would I beryllium without them?’ I was really conscionable 19 years aged erstwhile I started. And for 20 years I loved it.”

Braun explained that his attraction has changed now that he has a family.

“As my children sewage older, and my individual Iife took immoderate hits, I came to nan realization that my kids were 3 superstars I wasn’t consenting to lose,” said Braun, who divided from his ex-wife and nan mother of his 3 children, Yael Cohen, successful 2021.

“The sacrifices I was erstwhile consenting to make I could nary longer justify,” he added.

Scooter Braun’s statement. Instagram / @scooterbraun
Scooter Braun’s statement. Instagram / @scooterbraun
Scooter Braun announces he’s retiring from euphony management. Instagram / @scooterbraun

Braun told his followers that his determination to time off euphony guidance has been successful nan useful for nan past 2 years.

“But it wasn’t until past summertime that this caller section became a reality,” he said. “One of my biggest clients and friends told maine that they wanted to dispersed their wings and spell successful a caller direction. We had been done truthful overmuch together complete nan past decade, but alternatively of being wounded I saw it arsenic a sign.”

Scooter Braun and Demi Lovato. Instagram / @scooterbraun
Scooter Braun pinch Ariana Grande. Instagram / @scooterbraun

He continued: “I person thing but emotion for those I person worked pinch complete nan years, and arsenic we create a different moving relationship, I will ever beryllium successful their area to consult and support them whether it beryllium straight aliases from afar. Every customer I person had nan privilege of moving pinch has changed my life.”

Braun specifically mentioned Grande, Bieber, Lovato, Tori Kelly, Carly Rae Jepsen, Dan + Shay, and more of his clients who person achieved awesome occurrence nether his leadership.

Tori Kelly and Scooter Braun. Instagram / @scooterbraun

“There has been a batch said astir what is happening successful our company… and successful my career,” he continued. “When we had occurrence I smiled, and erstwhile we were attacked I tried to ever return nan precocious road. But for nan past 3 years I person begun to consciousness that taking nan precocious roadworthy has created disorder and ambiguity arsenic to who we are.”

At nan extremity of his post, Braun said that he “will cherish each moment” of his profession successful euphony management.

Braun roseate to fame by being Bieber’s first and only manager, starting 16 years ago.

Usher, Justin Bieber, and Scooter Braun. Instagram / @scooterbraun

Last year, fans speculated that Braun’s profession was successful jeopardy pursuing reports that his biggest clients were moving onto different management.

It was reported that Grande and Lovato dropped Braun arsenic their manager after Puck News published a communicative connected an alleged rift betwixt Braun and Bieber. However, reps for Braun and Bieber denied those claims.

Justin Bieber and Scooter Braun. Instagram / @scooterbraun

At nan time, Braun tweeted, “Breaking news… I’m nary longer managing myself.”

A euphony manufacture root pinch knowledge of nan business later told The Post, “All of Scooter Braun’s clients are nether statement and negotiations person been going connected for respective months arsenic Scooter steps into his larger domiciled as HYBE America CEO.”

Demi Lovato, Scooter Braun, and Ariana Grande. Instagram / @scooterbraun

Braun is besides good known for his public spat with Taylor Swift that started aft Braun purchased the master recordings of Swift’s first six albums successful a $300 million-plus deal.

The “Anti-Hero” vocalist allegedly wasn’t alert of Braun’s business woody astatine nan time, prompting her to publically slam Braun and statesman rerecording her original music.

Braun shared his broadside of nan communicative successful an question and reply with Variety in June 2021.

“I regret and it makes maine sad that Taylor had that guidance to nan deal,” nan euphony mogul said. “All of what happened has been very confusing and not based connected thing factual. I asked for her to beryllium down pinch maine respective times, but she refused.”


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