Revealed: The most popular Halloween costumes of 2023, according to Google Searches

Trending 6 months ago

If you're looking for a last-minute thought for a Halloween costume, Google mightiness conscionable person you covered.

That's because nan tech giant's Frightgeist hunt inclination data has revealed nan fancy dress outfits Americans person searched for astir this year.

Top of nan database are Ken and Barbie from nan Box Office smash Barbie movie, which was released to immense fanfare backmost successful July and has grossed much than $1.4billion (£1.1billion) worldwide.

Princesses, witches, fairies and Spider-Man information retired nan apical five.

There are much than 900 costumes connected Frightgeist but nan institution Visual Capitalist has put together an infographic showing nan apical 27 most-searched ideas.

Scary: Google's Frightgeist hunt inclination information shows nan fancy dress outfits Americans person searched for astir this year. Visual Capitalist put together an infographic showing nan apical 27

Top of nan database are Ken and Barbie from nan Box Office smash Barbie movie, which was released to immense instrumentality fare backmost successful July and has grossed much than $1.4billion (£1.1billion) worldwide. Pictured is Tale Of Tails character Blanca Blanco arsenic Barbie

Country popular vocalist Kelsea Ballerini stepped retired successful a Barbie-inspired pinkish harvest apical and flares for her Halloween bash successful New York City past week

Most celebrated Halloween costumes

  1. Barbie 
  2. Princess
  3. Spider-Man
  4. Witch
  5. Fairy
  6. Wednesday Addams
  7. Dinosaur
  8. Cowboy
  9. Ninja
  10. Bunny
  11. Rabbit
  12. Pirate
  13. Princess Peach
  14. Clown
  15. Pumpkin
  16. Batman
  17. Mermaid
  18. Cheerleader
  19. Ghost
  20. Bear
  21. Vampire
  22. Taylor Swift
  23. Harley Quinn
  24. Doll
  25. 1980s
  26. Cowgirl
  27. Toy Story

Among nan different astir celebrated costumes were Wednesday Addams – of Addams Family and Netflix show Wednesday fame – and group looking to dress up arsenic dinosaurs, cowboys, ninjas, bunnies, pirates, clowns and pumpkins.

Princess Peach, from Nintendo's Mario franchise, besides made nan apical 15.

Swifties will beryllium thrilled to perceive that dressing up arsenic Taylor Swift for Halloween was besides a celebrated search, which comes basking connected nan heels of her re-recorded merchandise of 1989, resumption of her Eras circuit and new romance pinch NFL prima Travis Kelce.

More communal Halloween-themed costumes specified arsenic ghosts and vampires information retired nan apical 30, while skeletons beryllium conscionable extracurricular it arsenic nan 32nd astir searched outfit.

Batman, cheerleaders, bears, creepy dolls, cowgirls, Toy Story characters and DC Comics villain Harley Quinn besides make nan list.

Google said: 'With Frightgeist, we went connected a hunt to find nan astir celebrated Halloween costumes of 2023.

'Pulling from nan apical 500 costume searches successful nan United States, Frightgeist utilized Google Trends to show group what costumes were trending astir them and thief them find a costume that was judge to move heads.'

The tech elephantine allows group to either position nan searches via a database of 'trending costumes' aliases by utilizing a 'costume map' to spot searches by area. 

The main omission from past year's apical 10 are searches for 'Stranger Things' costumes.

This is because nan 4th play of nan hugely celebrated Netflix bid aired successful 2022, prompting inspiration for those looking for scary Halloween-themed ideas. 

Among nan different astir celebrated costumes were Wednesday Addams – of Addams Family and Netflix show Wednesday fame – and group looking to dress up arsenic dinosaurs, cowboys, ninjas, bunnies, pirates, clowns and pumpkins. Adele dressed up arsenic Morticia Addams for her Halloween play capacity successful Las Vegas (right)

Love Island couple, Jessie Wynter and Will Young dressed up arsenic Jessie and Woody from Toy Story

Demi Lovato dressed up arsenic Snow White for Halloween. That was Google's 828th astir celebrated costume

The apical 5 astir searched Halloween costumes successful 2022 were witches, Spider-Man, dinosaurs, 'Stranger Things' and fairies.

Pirates, rabbits, cheerleaders, cowboys and Harley Quinn besides made nan apical 10.

There were searches for 1980s – again possibly linked to nan Stranger Things franchise – arsenic good arsenic vampires, clowns, 'Hocus Pocus', Batman, pumpkins, angels and dolls.

To spot nan remainder of nan 2023 list, click here. 

Battle of nan bots! MailOnline pits ChatGPT against Google's Bard crossed 7 questions - and there's nary uncertainty which AI is nan winner

Google is hoping to usher a caller era of searching for accusation connected nan net pinch its caller AI chatbot, Bard. 

The tech elephantine has rush-released Bard conscionable months aft nan merchandise of its hugely successful rival ChatGPT created by California AI patient OpenAI, backed by Microsoft.

Following Bard's constricted release, MailOnline has fed some bots nan aforesaid group of 7 questions to spot really their skills compare

Microsoft has been melding ChatGPT into its Bing hunt engine, which erstwhile posed a rival to Google Search earlier falling good behind. 

Google execs are said to person declared a 'code red' – an emergency situation – complete fears ChatGPT could now extremity Google's $150billion-a-year hunt business monopoly.

MailOnline fed some bots nan aforesaid 7 questions to spot really their skills comparison – and whether Google's solution tin quell nan hype astir ChatGPT.

Read much here. 


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