Portugal seeks to fine companies using national flag to sell alcohol

Portugal's Directorate-General for Consumer Affairs (DGC) connected Wednesday announced its volition to good 3 companies for utilizing nan nationalist emblem to waste alcohol.

The firms successful question, who were successful breach of nan advertizing code, whitethorn look fines betwixt €2,493.98 and €24,939.89.

During an investigation carried retired betwixt 8 and 15 July, a play that coincided pinch nan past information of nan Euros shot competition, nan DGC analysed 232 adverts for alcohol.

These adverts were published connected 53 websites and societal networks, including Facebook and Instagram, and a full of 20 companies were surveyed.

The DGC besides stressed that these circumstantial infringements only related to societal media marketing, and not to much accepted forms of advertising.

As successful galore European countries, Portugal has circumstantial rules surrounding nan promotion of alcohol.

It is forbidden for advertisers to subordinate alcoholic beverages pinch nationalist symbols specified arsenic nan Portuguese flag.

Another norm bans nan promotion of intoxicant connected power and TV betwixt nan hours of 7am and 10.30pm, and it is forbidden to target minors pinch this type of advertising.

On this past point, nan DGC added an other informing connected Wednesday.

"Due to nan deficiency of restrictions successful nan authorities regarding nan times astatine which advertizing for alcoholic beverages is broadcast connected integer media, it is not imaginable to forestall advertizing from being presented indiscriminately to minors."

It is not yet clear if nan authorities will return actual steps to tackle this legislative gap.

The caller investigations aren't nan first clip that nan Portuguese authorities has punished companies for utilizing nationalist symbols to beforehand alcohol.

In 2023, 2 akin offences sparked authorities disciplinary procedures, though these cases person not yet been closed.