Meet the unapologetically posh ‘Sephora kids’ — and their supportive moms who let them shine

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To Kelly Haley’s 11-year-old daughter, Sophia, constitution isn’t conscionable beautiful powders, creams and goops. It’s a measurement of life. 

Growing up arsenic nan kid of a pro cosmetologist, nan artsy 5th grader has had a regular maestro people successful glam. 

And now Sophia, a regular astatine Sephora, snapping up colorful eyeshadow palettes, shiny articulator glosses and volumizing mascaras, applies what she’s learned to her look earlier heading retired to schoolhouse each day. 

Sophia says she enjoys uncovering caller beauty devices astatine Sephora and different constitution shops. Stephen Yang

“Shopping for constitution is ever nosy because I get to effort products I’ve seen connected YouTube,” nan Upper West Side preteen told The Post.

With her play $50 allowance from Haley, 32, a mom of 3 and constitution artist, Sophia peruses beauty aisles for prime cosmetics from apical brands specified arsenic Morphe, ColourPop, Essence, Bubble and Drunk Elephant.

Her haute tween has go 1 of nan thousands of unapologetically posh “Sephora kids.”

Since nan dawn of nan year, girls arsenic young arsenic 5 person flocked to cosmetics retailers connected nan hunt for TikTok-popular look paints and tegument attraction products.

Some babe beauty lovers, who return their primping cues from nan likes of Kim Kardashian’s trendy 9-year-old North West, hardly moreover bat an oculus earlier spending over $200 connected goodies from luxe lines like Fenty Beauty, Makeup by Mario and La Roche-Posay. 

But nan cutesy inclination has taken an disfigured turn. 

The viral “Sephora Kids” mania has seen Gen Alpha girls tally a muck successful high-end beauty stores crossed nan country. REUTERS

Viral visuals of tikes destroying shop shelves and “bullying” shop associates person plagued societal media successful caller months. 

Tots connected a quest to stay everlastingly young person moreover strong-armed Sephora staffers into giving them anti-aging salves laced pinch harsh chemicals. 

Angela Rossof, a holistic beauty coach from Los Angeles, tells The Post moms and dads of cosmetically inclined kids tin support their interests without damaging their skin.

Elementary schoolers and preteens person go enraptured by nan viral “Sephora Kids” inclination complete nan past fewer months. Stephen Yang

“Parents should investigation earthy and hydrogenated ingredients that are safe for processing a child’s face,” she advised. “Look for constitution pinch a SPF aliases things made pinch oliva lipid aliases hyaluronic acid.” 

Rossof suggested folks debar items pinch parabens, chemic preservatives, arsenic good arsenic synthetic fragrances made from petroleum and different state byproducts. She warned that nan gunk could enactment arsenic hormone disrupters successful youngsters.  

“We person to thatch children nan patient measurement to research beauty,” said nan expert. 

Horne says Viviana enjoys decking retired her look pinch glitter shadows, eye-catching eyeliners and tiny glosses. Melissa Horne
Horne takes pridefulness successful school her 6-year-old nan do’s and don’ts of constitution and tegument care. Melissa Horne
Horne is unfazed by haters who return rumor pinch her support of Viviana’s emotion for Sephora, saying she cares much astir her daughter’s liking than nan opinions of strangers. Melissa Horne

Melissa Horne, 32, whose girl 6-year-old Viviana is obsessed pinch glittery must-haves from e.l.f. Cosmetics and NYX, agrees. 

“I emotion showing her really to return attraction of her tegument at this young age,” said nan joined mom of 2 from Orlando. “Before bed, we usage Garnier micellar h2o and a cleansing balm to region nan makeup, a Neutrogena wash, immoderate vitamin E and a caller washcloth each night.”

And to naysayers who consciousness girls shouldn’t beryllium reaching for beauty brushes earlier reaching puberty, Bed-Stuy mom Val, 39, says trolls should support up pinch nan times. 

“Kids coming are exposed to much than millennials and older generations owed to societal media,” she told The Post. The Brooklynite’s Sephora-loving sixth grader often hits nan shop to restock her glitzy vanity with stylish swag. 

Val chose to neither disclose her past sanction nor her daughter’s sanction for privateness purposes.

“I’m not going to show beryllium ‘No’ erstwhile it comes to makeup,” she said. ‘But I will make judge she still looks 11 years old.”

Haley echoes those sentiments erstwhile it comes to Sophia’s faux glow. 

Haley says Sophia first became willing successful shopping for her ain constitution astatine Sephora astatine property 9. Stephen Yang
Sophia tells The Post that she’s ever “feeling herself” aft slaying a fab constitution job. Stephen Yang
Haley says supporting Sophia’s affinity for cosmetics is helping nan tween go a much responsible young lady. Stephen Yang

“She loves enhancing her earthy beauty pinch makeup, and I emotion supporting her successful that,” said nan unabashed Sephora mom. “It’s school her financial responsibility, beauty autonomy and due grooming techniques.”

And Sophia enjoys being nan mini preen queen amongst her friends. 

“I emotion getting compliments,” she said. “It helps maine consciousness [good about] myself.” 

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