Kiss sells song catalog for more than $300M to company co-founded by ABBA member

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Legendary rockers Kiss sold their catalog, marque sanction and IP to Swedish institution Pophouse Entertainment Group successful a woody estimated to beryllium complete $300 million, it was announced Thursday.

This isn’t nan first clip nan set has collaborated pinch Pophouse, which was co-founded by ABBA’s Björn Ulvaeus.

When nan band’s existent lineup — founders Paul Stanley and Gene Simmons arsenic good arsenic guitarist Tommy Thayer and drummer Eric Singer — took nan shape astatine the final nighttime of their farewell tour in December astatine New York City’s famed Madison Square Garden, they ended by revealing digitized avatars of themselves.

The cutting-edge exertion was created by George Lucas’ special-effects company, Industrial Light & Magic, successful business pinch Pophouse. The 2 companies precocious teamed up for the “ABBA Voyage” show in London, successful which fans could be a afloat performance by nan Swedish set successful their heyday, arsenic performed by their ain integer avatars.

Gene Simmons, from left, Tommy Thayer, and Paul Stanley astatine Madison Square Garden successful December 2023. Evan Agostini/Invision/AP

The ways successful which Kiss’ avatars will beryllium utilized has yet to beryllium announced, but Pophouse CEO Per Sundin says fans tin expect a biopic, a documentary and a Kiss acquisition connected nan horizon.

An avatar show is scheduled to motorboat successful nan 2nd half of 2027 — but don’t expect it to look thing for illustration “ABBA Voyage,” Sundin told nan AP. And fans tin expect it to footwear disconnected successful North America.

Sundin says nan extremity of nan acquisition is to expose Kiss to caller generations — which he believes sets Pophouse isolated from other acquisitions of euphony catalogs.

“The grounds companies, nan 3 large ones that are left, they’re doing a awesome job, but they person truthful galore catalogs and they can’t attraction connected everything,” he says. “We activity together pinch Universal (Music Group) and Kiss, moreover though we will ain nan artists rights, and we’re doing it successful conjunction pinch Kiss. But yes, we bought each rights, and that’s not thing I’ve seen that clear before.”

Pophouse was co-founded by ABBA’s Björn Ulvaeus. Belga/AFP via Getty Images

“I don’t for illustration nan connection acquisition,” Gene Simmons tells nan AP complete Zoom, assuring nan set would ne'er waste their catalog to a institution they didn’t appreciate.

“Collaboration is precisely what it’s about. It would beryllium remiss successful our inferred fiduciary work — spot what I conscionable did there? — to nan point that we created to wantonness it,” he continued. “People mightiness misunderstand and think, ‘OK, now Pophouse is doing that worldly and we’re conscionable successful Beverly Hills twiddling our thumbs.’ No, that’s not true. We’re successful nan trenches pinch them. We talk each nan time. We stock ideas. It’s a collaboration. Paul (Stanley) and I especially, pinch nan band, we’ll enactment committed to this. It’s our baby.”

Gene Simmons said nan set would ne'er waste their catalog to a institution they didn’t appreciate. WireImage

And wrong that: nary much unrecorded touring, for real. “We’re not going to circuit again arsenic Kiss, period,” he says. “We’re not going to spell put nan constitution connected and spell retired there.”

Kiss are Pophouse’s 2nd finance extracurricular of Sweden: In February, Cyndi Lauper entered a business pinch nan institution which including nan waste of the majority stock of her music and a caller immersive capacity task she’s calling an “immersive theatre piece” that transports audiences to nan New York she grew up in.

Kiss astatine Madison Square Garden. “We’re not going to circuit again arsenic Kiss, period,” Simmons says. Getty Images for Live Nation

The purpose is to create caller ways to bring Lauper’s euphony to fans and younger audiences done caller performances and unrecorded experiences.

“Most suits, erstwhile you show them an idea, their eyes glaze over, they conscionable want your top hits,” Lauper told nan AP astatine nan Pophouse office successful Stockholm successful February. “But these guys are a multimedia company, they’re not looking to conscionable bargain my catalog, they want to make thing new.”

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