How Britain's fallen out of love with red meat (as well as tea, potatoes, bread and milk!): Fascinating charts show how diets have drastically changed since the 70s - and we now eat up to 80% LESS beef, pork and lamb

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Brits are eating little meat, potatoes and breadstuff than ever before, according to information search nan nation's nutrient purchases complete nan past six decades.

Red nutrient depletion has plunged by up to 81 per cent since nan 70s amid wellness fears, nan dependable emergence of veganism and increasing concerns astir climate change. 

On average, group now person conscionable 854g (1.88lbs) each week — nan balanced of a steak, 3 rashers of bacon, 3 lamb chops, 2 sausages and a chickenhearted breast.

For comparison, nan fig stood astatine 1,023g, aliases 2.25lbs, successful 1974, erstwhile records began.

Yet, income of poultry and food person doubled successful a motion that health-conscious Brits are seeking leaner proteins.

Other fascinating Government figures show really nan humble spud has fallen retired of favour, pinch Brits eating half arsenic overmuch arsenic they did 40 years ago. 

This floor plan shows really overmuch nutrient Brits person purchased connected mean each week, nan astir caller information for 2022 shows a monolithic driblet compared to historical levels (data doesn't see fish)

The benignant of nutrient Brits acquisition has besides drastically changed since nan 70s. Brits are acold much apt to shun reddish meats for illustration beef, lamb and pork, alternatively opting for leaner animal proteins for illustration chickenhearted and fish

This floor plan tracks really different meats person fallen aliases risen successful fame complete time. Offal, a bid of cuts that see organs for illustration liver and kidneys, has mostly collapsed since nan 70s, pinch reddish and processed nutrient for illustration beef, lamb, bacon and ham besides falling complete time. In opposition chickenhearted and food person seen surges successful popularity 

Rice and pasta consumption, connected nan different hand, has exploded. 

By type of meat, offal has seen nan biggest decline. Consumption of liver, ox tongue, chop and akin products — traditionally viewed arsenic inexpensive — has fallen by 90 per cent since 1974.

Sharp drops were besides seen for lamb and mutton down 81 per cent to conscionable 21g per week, and pork down 57 per cent to 39g. 

Even bacon, 1 of nan country's most-loved purchases, fell by 41 per cent, pinch this fig besides including ham, to 83g per week. 

On nan different hand, depletion of chickenhearted and fish — considered arsenic healthier options than reddish meat — went up. 

Some person linked this inclination to a emergence successful Brits seeking healthier diets, fixed that we are now eat much consequence and vegetables, too. 

Soya and different 'alternative proteins foods' person besides enjoyed a surge pinch nan mean Brit now eating 13g per week, compared to little than 2g successful nan 70s. 

Professor Gunter Kuhnle, a nutrient intelligence based astatine Reading University, said: 'I deliberation wide nutrient has go little celebrated and group are keen connected eating “leaner” meat, i.e., much poultry.'

He added that nationalist wellness messaging astir eating '5-a-day' of consequence and vegetables could person played a part, but that supermarket deals mightiness person besides played a role. 

Dr Duane Mellor, a dietitian astatine Aston University, besides agreed a operation of factors was apt starring Brits to eat little reddish meat. 

'The alteration to trim nutrient depletion pinch a move to chickenhearted is possibly nan operation of costs, preferences and messages astir nan wellness effects of peculiarly reddish meat,' he said. 

The NHS has warned for years that eating excessively overmuch reddish aliases processed nutrient tin raise nan consequence of bowel cancer, and urges Brits to only eat a maximum of 70g per day, balanced to astir 490g per week.

Bowel crab kills astir 17,000 Brits each year. 

But Dr Mellor added that different factors, specified arsenic Brits becoming concerned astir nan wellness of nan planet, could besides beryllium playing a part. 

'Other reasons that mightiness thief to explicate these changes could beryllium concerns astir nan biology aspects of nutrient production,' he said.

The latest information suggests nan mean Brits now consumes 854g of nutrient each week, nan supra schematic represents what this mightiness look for illustration from a dietary standpoint

Meat isn't nan only point that's changed since nan 70s. Sales of items for illustration potatoes and breadstuff person fallen drastically compared to historical levels, while atom and pasta person enjoyed monolithic booms. Alcohol depletion has besides accrued complete clip but this information only goes backmost to 1992

Data shows java has eclipsed beverage arsenic nan nation's favourite portion since nan mid-2010s pinch much Brits being won complete by java culture. Bread consumption, peculiarly of achromatic bread, has besides fallen drastically though brownish breadstuff has held comparatively stable 

Meat-heavy diets consequence nan wellness of our planet, experts say, arsenic livestock farming connected a monolithic standard destroys habitats and generates greenhouse gases.

However, immoderate experts person said nan effect of livestock connected ambiance alteration has been overstated and that getting group to springiness up connected nutrient is simply a 'fantasy'. 

Dr Mellor added: 'The summation successful rootlike and consequence intake, mightiness beryllium successful portion related to group eating little meat.

'But it could besides correspond group trying to eat much of these foods successful statement pinch nutrient and dietary recommendations.'

However, he warned anyone looking to driblet reddish nutrient from their fare to return steps to guarantee they aren't missing retired connected nan nutrients their assemblage needs.    

He added: 'It is important for group who are wanting to trim their intake of reddish meat, see sources of nan nutrients which reddish nutrient is simply a bully root of particularly robust and vitamin B12.

'Iron tin beryllium recovered successful lentils, beans and acheronian greenish vegetables, but from non-meat sources it needs to beryllium consumed pinch a root of vitamin C to thief its absorption.'  

But nutrient isn't nan only facet of British diets that has changed since nan 1974, nan earliest twelvemonth of comparable data. 

The nutrient nan mean Brit purchased play to eat backmost successful nan 1970s according to charismatic data

The nutrient nan mean Brit purchased play successful nan 1980s, breadstuff and potatoes were still immoderate of nan largest portions of nan play diet 

The mean Brit erstwhile ate astir 1.5kg of potatoes each week successful nan 70s. 

This has since fallen 62 per cent to only 552g, made up of some caller potatoes arsenic good arsenic processed products for illustration chips. 

Overall, potatoes erstwhile accounted for astir 17 per cent of nan mean Brits play diet, but now relationship for conscionable 10 per cent.  

Bread, different staple, has likewise fallen retired of favour, pinch Brits going from eating 1kg a week to little than 500g. 

This has been chiefly fuelled by a immense alteration successful group buying achromatic bread.

White breadstuff itself has been demonised arsenic being nutritionally mediocre compared to its wholemeal alternatives, arsenic good arsenic lacking successful fibre which is important for patient digestion. 

Despite potatoes and breadstuff seeing crisp decreases, different carbohydrates for illustration atom (up 365 per cent) and pasta (up 177 per cent) person go much popular.

However, this decreased successful nan 90s arsenic consequence atom and pasta continued to rise 

During nan aforesaid play reddish nutrient decreased while poultry purchases were connected nan rise

Pizza has enjoyed 1 of nan astir melodramatic booms, rising from 4g per week successful 1975 to 76g successful 2022. 

And, shockingly, java has eclipsed beverage arsenic Brits' portion of choice.

Brits purchased an mean of 68g of beverage per week successful 1974, but this has fallen to conscionable 22g a week successful 2022 — a diminution of 68 per cent. 

In contrast, coffee, covering some instant and full beans, has gone from 18g per week successful 1974 to 27g successful 2022, eclipsing beverage gram for gram. 

Perhaps little surprisingly, Brits are eating much confectionary.

Nowadays cakes, biscuits and treats for illustration cocoa dress up astir 8.3 per cent of our play nutrient purchases compared to conscionable 6 per cent successful nan 70s. 

In position of grams, it has gone from 455g to 524g, nan balanced of an other 75g cocoa barroom per week.  

While dieticians whitethorn observe Brits opting for much consequence and vegetables and leaner meats compared to their 70s counterparts, it's not each bully news successful position of health. 

Alcohol depletion has boomed since 1992, erstwhile officials first started signaling beer, vino and spirits purchasing data.

Beer levels person risen by 21 per cent, spirits by 48 per cent and vino by a whopping 61 per cent.

By nan 2010s breadstuff and potatoes are astir half of nan amounts recorded successful nan 1970s

This floor plan represents nan information from 2020s truthful far, reddish nutrient purchasing has fallen to nan lowest level recorded during this time

It intends nan mean Brit now consumes 360ml of beer, 40ml of spirits and 209ml of vino each week. 

This is balanced to conscionable complete half a pint, 2 shots, and 2 mini glasses of wine.

While nan information doesn't nan spot of nan intoxicant consumed, this is astir balanced to astir six units a week.

The NHS warns Brits to debar drinking much than 14 units of intoxicant per week connected a regular basis.

Data connected Brits play nutrient purchasing habits is gathered twelvemonth by the Department for Environment, Food and Rural Affairs (DEFRA).

This is done done an yearly study of 5,000 households who capable retired nutrient diaries and supply receipts of their purchases complete a fortnight. 

While nan information goes backmost until 1974, DEFRA warned improvements to really information has been recorded since 2004 intends immoderate figures anterior to this constituent are not straight comparable.

DEFRA besides warns that while nan information is considered precocious quality, it cannot norm retired participants forgetting to see immoderate purchases successful their nutrient diaries which whitethorn effect nan results. 


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