The retailer has 4 months to comply pinch nan reliable requirements of nan Digital Services Act, nan European Commission said today.
Fast-fashion retailer Shein has been designated nether nan EU’s online level rules arsenic a Very Large Online Platform (VLOP) owed to a soaring number of European users, nan European Commission said coming (26 April).
The Singapore-based website will look stricter requirements nether nan EU's Digital Services Act — and must adopt circumstantial measures to protect users' well-being, and show forbidden activity specified arsenic counterfeit goods.
Shein now has complete 45 cardinal monthly users wrong nan bloc and will person to comply wrong 4 months, truthful by nan extremity of August, nan committee said.
The company, founded successful 2012, said successful a connection that it is readying to meet its obligations.
“We stock nan Commission’s ambition to guarantee consumers successful nan EU tin shop online pinch bid of mind, and we are committed to playing our part," Leonard Lin, Shein’s Global Head of Public Affairs, said.
"We will proceed to activity constructively pinch nan European Commission to guarantee that we present a safe and compliant situation for our online community.”
Designations
The retailer is nan 23rd level to beryllium named a VLOP nether nan caller EU rules, whose wide obligations took effect connected 17 February. A first batch of sites named successful April past twelvemonth included Amazon, Booking.com, X and Facebook.
Euronews reported successful March that e-commerce level Temu, operated by Chinese e-commerce institution PDD Holdings, had besides received further questions astir its business, arsenic personification numbers proceed to rise.
Since nan authorities entered into force, nan Commission has started respective enforcement and compliance checks, including 2 against video-sharing level TikTok complete really it protects kid users.
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