EXCLUSIVE: Taylor Swift's beau Travis Kelce strikes a seductive pose for a photoshoot as experts reveal just how lucrative the new fling is for the football star

It's nan airs of man taking occurrence successful stride. The man of nan moment, pinch nan world astatine his feet.

Seen for nan first clip these exclusive pictures obtained by DailyMail.com show Travis Kelce taking portion successful a glossy editorial sprout past Monday.

Twelve hours earlier his woman Taylor Swift, 33, was cheering him connected as nan Kansas City Chiefs tight extremity and his squad stormed to triumph against nan Los Angeles Chargers.

According to Kelce he's 'just riding nan roller coaster' arsenic 1 half of America's hottest caller couple.

But while Kelce seems endearingly unfazed by it all, nan reality is that his romance pinch Swift, a recently minted billionaire, has put much than a outpouring successful his step. It's already put moreover much dollars successful his pouch – millions and millions of them.

Because, arsenic DailyMail.com has learned, that sprout and nan liking and vulnerability it represents is conscionable nan extremity of a very large, very lucrative iceberg.

Associate Professor of Sports Management astatine George Washington University Lisa Delpy Neirotti explained, 'This is an bonzer lawsuit because you've sewage a fewer things going on.

'If you look astatine X, formerly Twitter, it's sports and intermezo that's astatine nan apical of nan chatter and erstwhile you harvester these 2 powerhouse topics it has a magnifying effect.

'Then you person nan truth that pinch everything going connected successful nan world sports and intermezo are benignant of safe areas that group want to prosecute with.

 'And past you person Taylor and she's conscionable a phenomenon.'

Today it emerged that attorneys for Kelce person revenge 5 caller trademarks successful a bid to protect nan player’s sky-rocketing earning imaginable beyond nan field.

Travis Kelce, Alright Nah, Flight 87, Kelce’s Krunch and Kelce’s Instagram handle, Killatrav, person each been trademarked and will beryllium utilized to connection pins, posters, bobbleheads, clothing and moreover a cereal.

For marque and trading experts, erstwhile it comes to Kelce and Swift, it's elemental math: 1 positive 1 equals three.

In what's already been dubbed nan 'Swift effect' nan effect connected Kelce's marque is truthful palpable it's imaginable to put a day connected erstwhile it hit; September 24, 2023. That's nan time Swift showed up to her first crippled astatine Arrowhead Stadium, Kansas City.

Emma Telesca, Senior Publicist astatine Anderson Group Publicity collapsed it down for DailyMail.com. 'Just from her showing up astatine 1 crippled income of his jersey spiked 400 percent,' she said.

His podcast pinch his relative Jason went up to number 1 connected Apple, he sewage 400K caller Instagram followers that day. There were 3 times much Google searches for nan Chiefs connected nan web, a 3 times summation connected Chiefs tickets sold connected StubHub and that meant they sold much tickets successful 1 time than they had since nan commencement of nan season.'

What's more, Delpy Neirotti revealed to DailyMail.com, nan interest that Kelce, 34, could bid for partnering pinch a marque virtually doubled overnight.

She said, 'I cognize 1 marque was moving connected a woody pinch Travis earlier Taylor showed up astatine nan crippled and nan woody went southbound because his worth accrued overnight. After that quality what they were asking doubled and nan marque wasn't fresh to salary that.'

She added, 'Right now nan group who are making nan champion worth retired of this are nan ones who sewage successful pinch Travis early.'

Kelce was already an NFL prima and two-times Super Bowl victor earlier Swift came along.

In 2020 nan tight extremity signed a $57.25million four-year statement pinch nan Chiefs complete pinch a $10million signing prize and $20.75million guaranteed.

His mean yearly net is $14,312,000. This twelvemonth he will return location $11.25mllion. Next twelvemonth that rises to $12million.

On apical of that he makes astir $5million successful sponsorship deals already signed.

To day he has deals pinch brands including State Farm, Nike and Bud Light. He has besides collaborated pinch Pfizer and precocious did an advertisement promoting their two-in-one flu changeable and Covid booster. Experian besides launched a run pinch Kelce to beforehand its caller integer checking account.

Ishveen Jolly, a. erstwhile sports supplier and CEO and laminitis of OpenSponsorship an influencer level that puts brands pinch athletes successful deals crossed societal media, pointed out, 'Sport sponsorship is simply a $60billion manufacture and since Taylor's travel on his marque nickname has gone done nan roof.

'Travis is already a immense sanction but he's not connected nan level of [Chiefs quarterback] Patrick Mahomes aliases [Hall of Famers] Tom Brady and Peyton Manning.

'This narration opens him up to caller demographics and caller audiences truthful his ain pursuing and engagement has gone up successful its ain right.'

For her portion Jolly said she has already been approached by a big of brands eager to ink a woody pinch Kelce.

She said, 'For Travis it's each astir caller woody flow, caller marque opportunity, a batch astir trading coming is astir jumping connected nan hype truthful we've decidedly had much interest.'

Since Kelce's narration pinch Swift went nationalist his Instagram pursuing has grown exponentially. In September he collapsed 3million. Today that fig stands astatine 4.5million. It's a acold outcry from Swift's 272million followers but a important growth.

As acold arsenic what that accrued liking represents successful acold difficult cash, Jolly said, 'For astir NFL stars who're not your quarterbacks, a one-off societal woody pinch a marque would beryllium $50-$150K for a mates of societal media posts, a 1 – possibly 2 – period campaign, very small exclusivity and nary interaction.

'The adjacent level up is much of an integrated, longer-term point which is evidently what nan agents want and it's bully for nan athlete.

'So that's for illustration a mates of photoshoots, possibly a mates of in-person appearances and immoderate societal for a woody that would typically beryllium six months to a year.

'Before Taylor, Travis could person sewage betwixt $200,000 and $600,000 for that. Since Taylor he could get $400,000 to a $1million.'

Kelce and Swift's narration is still new, and for that logic she thinks it's excessively early for brands to earnestly see a collaborative campaign, according to Delpy Neirotti

She said, 'There's a small consequence here. Brands don't want to put successful a commercialized together and they break up nan adjacent week but if this fairytale narration continues tin you ideate nan marque that is capable to get some of those 2 together?'

Jolly tin easy spot a manner marque aliases 1 of Swift's existing partnerships bringing Kelce into a woody if nan narration stays nan course.

She said, 'We already spot a batch of brands wanting to do couples deals. We person Steph and Ayesha [Curry] and Dwyane Wade and Gabrielle Union.

'Kelce's worth will yet plateau, he's not going to support connected getting double conscionable because he's pinch Taylor Swift but what will adhd worth again is if they commencement doing couples deals.

'The first personification who does a sponsorship woody pinch some of them will salary a batch of money but get a batch of bang for their buck.'

Jolly said, 'You tin surely ideate Kelce doing much connected nan manner beforehand because a batch has been written astir what he's wearing and he's a stylish guy. I'm judge location are group trying to activity connected deals pinch him connected that.'

Kelce is simply a self-confessed sneaker addict pinch much than 300 pairs, immoderate costing tens of thousands of dollars, and a penchant for designer labels including Italian tailoring location Frere whose off-the-rack suits commencement astatine $5,000.

He besides already owns his ain manner statement Tru Kolors, affordable sports and casual wear.

Luxury car manufacturers could besides beryllium a bully fresh for nan car extreme who, speech from a trusty GMC Terrain, owns an Aston Martin Vanquish AMG G 63, civilization Land Rover, Rolls-Royce Phantom and nan 1970 Chevrolet Chevell SS convertible successful which he whisked Swift distant from her first Chiefs game.

But Bob Dorfman, CEO of Pinnacle Advertising pointed to a little evident gross stream, distant from nan luxury brands and sponsorship deals.

He said, 'She's America's sweetheart pinch her shot subordinate boyfriend. That's a communicative everybody tin get behind. This is conscionable a symbiotic relationship. Obviously, she's benefiting a spot from his fanbase and he's benefiting from hers.

'For athletes of people nan first point is capacity connected nan field, but he's happened to do very good since they've been dating. It's almost for illustration she's a bully luck charm but arsenic an advisor you'd want him to beryllium observant astir worldly for illustration that erstwhile he's looking astatine each nan different distractions.

'For a batch of these guys correct now nan astir lucrative point for them is equity partnership. So, a small little astir getting a cardinal dollars to do a Direct TV aliases Bud-Light commercial, it's astir investing and getting equity partnerships pinch companies truthful you're much down nan scenes and pinch smart investments you're making much money.

'He's already invested successful immoderate brands – a capacity gummy Hilo, Cholula Hot Sauce and FI racing squad Alpine and he'll decidedly beryllium getting much approaches and offers connected that front.

'With smart investments it's an easier measurement to make money and build your brand.'

Dorfman pointed out, 'I conjecture you'd opportunity he's towards nan back-end of his career. He's 34. So, he mightiness beryllium looking astatine branching out, thing for illustration acting.' 

Kelce signed pinch Hollywood powerhouse Creative Artists' Agency (CAA) successful May and has voiced liking successful pursuing opportunities successful that field.

Dorman noted, 'He was awesome arsenic a impermanent big connected SNL and he's conscionable a existent likeable guy. He decidedly has acting imaginable possibly successful nan aforesaid benignant of class arsenic The Rock.

'He's big, strong, heroic and he's besides funny and self-effacing. He tin present a statement good connected camera.'

Those qualities were connected show backmost successful 2021, erstwhile Kelce starred alongside Paul Rudd successful a commercialized for Ghostbusters: Afterlife.

RW2 Executive Producer Nathan Kincaid who oversaw nan sprout told DailyMail.com, 'We each commented that he was a earthy and it wouldn't beryllium agelong earlier group caught on. That was 1 of his first spots.

'Travis has contagious power and nary of america are amazed to spot his life and profession unfold truthful positively.

'Everyone successful Kansas City is happy for him and rooting for him.'

And while money can't bargain you love, wherever Kelce and Swift are concerned, emotion tin surely make you richer than your wildest dreams.