Chelsea announce Three UK as the club's first women's-only principal partner with telecommunications giant to sponsor training kit a year on from end of shirt deal

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  • Three were antecedently nan garment sponsor for Chelsea's men's and women's sides 
  • But nan kit woody came to an extremity aft nan three-year statement expired successful 2023
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By Daniel Davis

Published: 06:37 EDT, 3 July 2024 | Updated: 06:37 EDT, 3 July 2024

Chelsea person announced Three UK arsenic nan club's first women's-only main partner pinch nan telecommunications elephantine to sponsor their training kits.

Shortly aft unveiling a semipermanent strategical scheme to accelerate nan maturation of nan women's team, nan Blues person unveiled their latest commercialized woody which places Three, 1 of nan UK's largest mobile networks, beforehand and centre connected their sportswear.

Three were antecedently nan main garment sponsors for nan men's and women's sides with a high-profile three-year business announced successful January 2020. 


But pursuing nan outbreak of warfare successful Ukraine, nan institution was pressured to sever their ties pinch Chelsea, past owned by Russian oligarch Roman Abramovich. 

After Abramovich was sanctioned by nan UK government and saw his assets frozen, Three suspended their trading activities. Their name, however, continued to look connected nan club's shirts arsenic Chelsea Women won a convention and cup double.

Chelsea person announced Three UK arsenic nan club's first women's-only main partner

The mobile telephone marque were antecedently nan garment sponsors for nan men's and women's sides

The suspension saw nan marque removed from shirts and astir Stamford Bridge.

Chelsea were sold to a consortium fronted by American businessman Todd Boehly successful 2022 and nan mobile telephone institution resumed nan partnership. Last season, their garment sponsorship woody ended aft nan culmination of nan three-year contract.

The marque continued successful their domiciled arsenic nan club's charismatic telecommunications partner.

From adjacent season, Three's branding will beryllium displayed connected nan Women's Super League champions' training kit arsenic good arsenic warm-up shirts connected matchday and recreation gear.

Three will besides person exclusive offers connected tickets and merchandise connected their app.

Three's branding will beryllium displayed connected nan Women's Super League champions' training kit

Chelsea Women won a 5th successive WSL title successful May successful Emma Hayes' last campaign

Elaine Carey, Three UK and Ireland's main commercialized officer, said:  'At Three, we are proud to radiance a ray connected female talent, some connected and disconnected nan transportation which is why nan business pinch Chelsea Women is nan cleanable fit. 

'Following an unthinkable number of years building nan WeSeeYou [a nationalist level founded alongside Chelsea successful 2022] network, we're excited to proceed supporting, celebrating, and connecting women successful sport, to thief them scope their afloat potential.'

Chelsea's main gross officer, Casper Stylsvig, added: 'We are thrilled to denote nan renewal of our business pinch Three. 

'Since we began moving together successful 2020, they person been a patient protagonist of nan nine and created really impactful campaigns, for illustration nan "Talk More Than Football" intelligence wellness initiative.'

'Three person consistently delivered best-in-class initiatives successful nan women's shot community, and their caller domiciled arsenic a Principal Partner of nan squad is simply a cleanable illustration of our associated passion for nan crippled and ambition to beryllium innovative.'

Sports exertion patient Infinite Athlete sponsored Chelsea's shirts past season. Sporting their logo, Chelsea Women won a 5th successive WSL title successful May.


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