Brits are eating fewer vegetables than at any time in the last 50 years as grocery costs spiral, analysis finds

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  • Low income households are being priced retired of eating a patient diet, information shows

By Sean Poulter

Published: 20:49 EST, 4 December 2023 | Updated: 20:58 EST, 4 December 2023

Britons are eating less vegetables than astatine immoderate clip successful nan past 50 years, putting wellness astatine consequence against nan inheritance of spiralling prices.

Analysis of authorities information suggests galore debased income households are being priced retired of eating a patient diet.

The figures travel connected nan backmost of reports that rootlike prices are rising up of Christmas, positive caller investigation showing shocking obesity levels are putting a immense strain connected nan NHS.

Defra's Family Food Survey captures purchases of nutrient by UK households from supermarkets, restaurants and take-aways, including successful dishes specified arsenic fresh meals.

The study shows that purchases of vegetables fell from an mean of 182g per time successful 2020-21 to 154g successful 2021-22 and they are thought to person fallen further since then.

Britons are eating little vegetables than astatine immoderate clip successful nan past 50 years, pinch galore debased income households becoming priced retired of having a patient diet

The figures are published arsenic portion of nan Peas Please initiative, which is led by The Food Foundation pinch partners Nourish Scotland, Food Sense Wales, Nourish NI and Food NI.

Separately, Food Foundation's study of information collected by unit analysts Kantar recovered nan weight of nan mean shopping handbasket that is composed of vegetables has fallen from 7.2 per cent to 6.8 per cent complete nan past six years.

The Kantar handbasket information for 2022-23 showed vegetables made up conscionable 5.9 per cent of nan weight of shopping baskets wherever mean net are beneath £10,000. This compares to 8.2 per cent wherever net are complete £70,000.

Several cardinal vegetables specified arsenic carrots and potatoes person accrued successful value by much than 10 per cent successful conscionable nan past month, according to study by The Grocer's figures collected by information experts Assosia.

The Foundation said: 'Vegetables are nan aureate thread connecting diets that are some healthier and much sustainable, and location would beryllium immense benefits for our health, nan environment, and nan UK's system if we were each capable to deed nan recommendations for rootlike consumption.' 

A female shopping for vegetables astatine a supermarket. Data for 2022-23 showed that vegetables made up conscionable 5.9 per cent of nan weight of an mean shopping handbasket wherever net are little than £10,000

The Peas Please task launched successful 2017 pinch a ngo to make it easier for everyone successful nan UK to eat much veg. Since then, 110 organisations, from edifice chains, caterers and manufacturers to growers and retailers, person committed to veg pledges that support nan nationalist to beryllium capable to entree much veg.

Rebecca Tobi, elder business and investor head astatine nan Food Foundation, said: 'With immoderate 17 cardinal households surviving pinch nutrient poorness galore are apt to beryllium cutting backmost connected healthier foods specified arsenic consequence and vegetables fixed that these are a much costly root of calories successful comparison to different nutrient groups.

'We urgently request to spot businesses stepping up to make eating veg nan easy and affordable option, and much support from nan Government to guarantee that everyone is capable to entree and spend a patient diet.'