Apple gears up for 'Scary Fast' launch event TODAY - here is everything you can expect

Trending 8 months ago
  • The wholly virtual arena is owed to commencement at 16:59 PT / 19:59 ET (23:59 GMT) today
  • Apple is expected to unveil caller processing chips and updates to its Mac range

By Sam Tonkin

Published: 07:16 EDT, 30 October 2023 | Updated: 07:17 EDT, 30 October 2023

Apple will beryllium hoping to crockery retired much treats than tricks later erstwhile it hosts a astonishment 'Scary Fast' pre-Halloween motorboat event.

It is improbable to lucifer nan excitement generated by nan iPhone 15 unveiling past month, but insiders opportunity fans tin still expect updates to nan tech firm's Mac scope to spell on pinch caller processing chips.

Almost each Apple arena invitation includes a themed Apple logo that hints astatine what to expect.

This time, nan company's events page has an animated Apple logo that transforms into nan 'Finder' icon from nan Mac operating system, suggesting that is what nan motorboat will attraction on.

Starting astatine 16:59 PT / 19:59 ET (23:59 GMT) connected October 30, nan arena is scheduled acold later than astir Apple unveilings and unusually is besides wholly virtual. 

Excitement building: Apple has been staying quiet astir what mightiness beryllium successful shop for this astonishment Halloween arena but nan tagline, 'Scary Fast', whitethorn propose thing big 

Current Apple Mac prices 

iMac 24"

  • £1,399 ($1,696) - £1,799 ($2,180.92)

MacBook Pro 13"

  •  £1,349 (1635.39) - £1,549 ($1,877.84)

MacBook Pro 14"

  • £2,149 ($2605.22) - £3,349 ($4,059.98)

MacBook Pro 16"

  • £2,699 ($3271.98) - £3,749 ($4544.89)

MacBook Air 13" (M2 Chip)

  • £1,149 ($1,392.93) - £1,449 ($1,756.62)

MacBook Air 15" (M2 Chip) 

  •  £1,399 ($1,696) - £1,599 ($1,938.46)

The latest MacBook Air models do see nan newer M2 Chip

Based connected nan tagline and finder icon, immoderate insiders person suggested that Apple whitethorn beryllium preparing to unveil its long-awaited M3 chip.  

Tech writer Mark Gurman claims location will beryllium 3 of these caller Mac chips launched astatine nan event.

'The M3 spot statement is destined to beryllium a sizeable leap from nan M2, bringing vastly improved speeds arsenic good arsenic amended ratio to amended artillery life connected notebooks,' he said. 

Most existent MacBooks usage Apple's M2 chip, pinch nan latest M2 models arriving past summertime pinch nan update of nan MacBook Air and MacBook Pro.

Insiders judge nan high-end and costly 14" and 16" MacBook Pro could beryllium successful statement for an upgrade. 

If these much precocious models do get caller chips, it will person been only 11 months since their erstwhile upgrades. 

The iMac, Apple's desktop computer, meantime still uses nan older M1 spot and has not been updated successful 2 years.

Many person speculated that this merchandise could spot nan iMac astatine slightest being upgraded to an M2 model. 

Veteran Apple expert Ming-Chi Kuo predicts that nan arena will spot nan merchandise of nan M3 bid of MacBook Pro, contempt having antecedently suggested that nan merchandise was improbable until 2024.

While a Mac-related motorboat is nan astir communal theory, location person been suggestions that a caller iPad mightiness besides beryllium connected nan merchandise schedule.

Earlier this month, rumours circulated that an upcoming merchandise day would spot nan motorboat of a caller scope of tablets.

However, nan time only saw nan announcement of a caller Apple Pencil starring immoderate to estimate that nan iPad merchandise whitethorn person been delayed to coincide pinch nan Halloween event.

Apple fans tin watch nan motorboat via a livestream connected nan company's homepage and YouTube channel.

It will beryllium different because it is happening successful nan evening alternatively of nan greeting for illustration astir of nan company's different merchandise announcements. 

The only hint arsenic to what mightiness beryllium coming is that nan Apple logo connected nan company's page transforms into a type of nan Mac operating strategy 'Finder' icon

The inclusion of nan Mac Finder icon has near galore commentators pinch small uncertainty that location will beryllium a caller statement of Mac computers released astatine nan Halloween-themed event

This arena comes aft nan less-than-smooth motorboat of nan caller iPhone 15 scope which saw nan 15 Pro and 15 Pro Max models plagued by problems.

Most significantly, some users reported that their phones deed temperatures of up to 48 degrees during normal use. 

The rumor was truthful bad that Apple was forced to rumor a package update to hole a bug which was supposedly causing nan overheating. 

The caller iPhones besides knowledgeable discolouration of nan caller titanium framework and successful immoderate cases appeared to ace easy successful users' hands.

One reappraisal posted to YouTube appeared to show nan iPhone 15 Pro Max bending and snapping pinch only a mini magnitude of pressure. 

More precocious several users connected societal media reported that their caller phones were showing signs of terrible 'screen burn', leaving ghostly images complete nan display.

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