Ann Mukherjee Bring Chivas Regal To All That Glitters Diwali Ball

Ever since nan White House hosted its inaugural ceremony past year, Diwali festivities person been progressively viewed arsenic a portion of nan zeitgeist by awesome brands. Ann Mukherjee, Chairman and CEO of Pernod Ricard North America, recognized nan value of celebrating nan maturation of South Asians successful nan United States and nan worth of inclusivity and diversity. Chivas Regal, a marque known for its luxury blend of scotch and whiskey, took complete nan high-profile “All that Glitters Diwali Ball” held successful New York City. Chivas Regal brought an elevated acquisition to nan evening that encapsulated nan tone of Diwali. Diwali symbolizes ray complete darkness, and nan ceremony unites communities crossed nan globe.

The matter was besides put connected by a star-studded big committee including Sarita Choudhury, Padma Lakshmi, Falguni Shane Peacock, and Rohan Oza, each brought together by Anujula Acharia, head to character Priyanka Chopra Jonas and Founder of A-Series guidance and investments. Mukherjee shared really Chivas Regal’s engagement was conscionable nan opening of supporting nan South Asian community, “We were thrilled to support nan premier Diwali arena to footwear disconnected nan play and our longer-term business pinch nan astonishing designer duo, Falguni and Shane Peacock.” The iconic luxury designer duo Falguni and Shane Peacock, person been instrumental successful bringing Indian manner to much mainstream world markets since it launched successful 2004. The 2 companies person forged a caller narration arsenic they “believe that occurrence isn’t a solo journey, it’s achieved together, and that being united, is nan caller gold.”

During nan event, Chivas Regal created an immersive acquisition for guests to enjoy. “Chivas Regal, for illustration Diwali, represents nan ceremony of blending different elements to create thing genuinely extraordinary,” Mukherjee explained. Chivas Regal XV, an opulent blended Scotch whisky made for celebrating arsenic Mukherjee described, is aged 15 years and selectively vanished successful French Cognac casks. During nan celebration, guests enjoyed nan evening’s signature serving: “All That Glitters Gold Rushes,” made pinch Chivas Regal XV, honey, and lemon.

A favourite infinitesimal of nan evening for Mukherjee was sharing a portion pinch guests and seeing them sparkle successful nan Chivas photograph booth. “Chivas is astir celebrating successes,” Mukherjee said. “So we felt it only due to observe nan occurrence of nan South Asian American organization who person risen together to win and Diwali is nan cleanable shape to do it.” Chivas Regal, which originated arsenic a luxury marque successful nan early 1900s, quickly became a favourite blend among Americans. It besides became an integral portion of South Asian civilization and traditions. “Many of america tin callback our family members drinking Chivas alongside galore celebrations,” Mukherjee said.

According to nan 2020 U.S. Census, Americans who place arsenic Asian Indian person go nan largest group of nan Asian population, increasing by complete 50% and reaching astir 4.4 cardinal group from 2010 to 2020. Being 1 of nan fast-growing groups successful nan United States, Mukherjee said “Chivas has been organically integral to South Asian civilization and traditions for generations. Many of america tin callback our family members drinking Chivas during galore celebrations. We are conscionable sparkling a ray connected this and supporting nan organization and its endeavors successful a much deliberate way. Because awesome brands for illustration Chivas are not conscionable made by nan group down it, but by nan communities that clasp it.”

According to Mukherjee, she finds awesome pridefulness successful helping bring these celebrations to nan nationalist stage. Pernod Ricard’s Chivas Regal will besides support nan upcoming New York Diwali Gala, nan Queer Diwali Ball and different events crossed nan country.

Follow maine on Twitter or LinkedIn. Check out some of my different work here.